Nick Marzano

BRAND VIDEO. MESSAGING.

Luxury Mobility

Lucid Motors

Lucid Motors is a California-based electric car start-up set to muscle in on Tesla’s dominance. Merging artificial intelligence, spaciousness, and a 1,000 horsepower drivetrain into one hell of ride, Lucid promises to usher in a new era of luxury mobility and make Elon Musk nervous. I worked with Lucid creative team to write a brand video and messaging strategy for the site.

CLIENT
Lucid Motors 

AGENCY
Chapter SF 

DATE
 2016

ROLE
Writer