SOCIAL.

The Chase Dubai

Nike Golf

‘The Chase’ is the modern golf athletes' chronic 24/7 addiction to be better. The lead up to the 2015 European Masters final in Dubai presented the perfect desert stage to showcase Nike world number 1 Rory McIlroy’s relentless regime on social media, while promoting the launch of the Nike Lunar Control 4. From goal setting to grinding gym sessions, we shadowed Rory every pitch, putt and 400 yard drive of the way, including one over the roof of a local football stadium.

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PRODUCT REFERENCE

INSTAGRAM POSTS

CLIENT
Nike

AGENCY
Chapter SF

DATE
 2015

ROLE
Creative Director. Writer.